I’m a multidisciplinary designer, strategist, and researcher, passionate about creating meaningful products, services, and experiences. My sweet spot is working in the early-days (or refresh-days) of a product or service to create thoughtful brand experiences that put the human at the center.
I lead design strategy projects both in the United States and Internationally for clients including: NBA, American Express, ASME, Catapult Design, The New School. Additionally, I lead a project called [place] makes and teach as adjunct faculty at Parsons School of Design.
STRATEGY: design strategy, branding, service design, product strategy, experience design
RESEARCH: research planning, ethnography, co-creation, synthesis, and (actionable) insights
TOOL CREATION: journey mapping, persona creation, wireframes, storyboarding, high-fidelity prototypes
THINKING: facilitation, teaching, ideation